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Mara-who?

We get this question a lot. What is Marabou? What is this strange name that you guys have? Do you mean Caribou?

When we were first brainstorming a name for the idea in our heads – a postpartum care service crowdfunded by family & friends – the Marabou STORK popped into my head.

You see, I have a Zoology degree (perfect background for an entrepreneur, amiright?). Eight years ago, I spent my last semester in East Africa. When I was in Kenya and saw a Marabou Stork for the first time, I was amazed. It was huge, yet strangely docile and chill around humans. I was in awe that something could be so ugly yet majestic at the same time. I love the Marabou, but I wouldn’t call it pretty.

When developing our idea, we envisioned the stork bringing the baby and the Marabou bringing the support for mom. You see, it’s important that more women (all women!) have the ability to rest and recover after childbirth.

Plus, there are actually many parallels between Marabou ecology and the focus of our business. The Marabou is turning out to be the perfect beacon of our company. Let me elaborate:

  • They think the name Marabou is a derivative of the Arabic word murābit, meaning “quiet” or “hermit-like.” That is exactly our hope for women in the month after childbirth.
  • The Marabou Stork is gregarious. It thrives surrounded by a group, just like women. During challenging life changes, we use community to get the needs of our family met, get enough sleep and nourishment ourselves, and combat perinatal mood disorders.
  • Marabou incubation is 30 days, which is how long we strive to care for women postpartum!

So, we hope that by using the name “Marabou”, we bring that peace and community to the first thirty days after birth.

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